Pure Mild Shampoo

A gentle, sulphate-free shampoo made specifically for wavy, curly and coily hair. Its mild, creamy formula cleanses without stripping, leaving curls soft, moisturised and ready to define — so they keep their bounce and elasticity wash after wash.

Organic Coconut, Chia Seed and Sacha Inchi Oils plus Olive Oil nourish and condition as it cleanses. Formulated for all curl types, from 2 to 4 (more porous curls may need a second wash). Vegan and cruelty-free.

Winner — Hair Magazine Hot 100 (Pro), Best Afro Shampoo & Conditioner 2023 (with the Curly Hair Detangling Mask).

Size
£32.70
Shipping Available to United Kingdom Mainland.

Benefits: Elasticizing, brightening, moisturizing.

Ideal Product for: Wavy, curly and coily hair
All types of curly hair
Natural curls and permed hair

Certifications
View details

Key ingredients and INCI

The formula of Pure Mild Shampoo contains Organic Coconut Oil, Chia Seed Oil and Sacha Inchi Oil. Together, these three ingredients have a nourishing and conditioning effect that aids washing and leaves hair soft and moisturised, ready for the next styling or treatment step.

MORE INFORMATION

Pure Mild Shampoo has a waxy texture. Easy to dose and apply, it gently cleanses and moisturises curly hair. Formulated for all types of curls, from type 2 to 4 — more porous curls may need a second application. Made in Italy with ozonated water and natural oils.

INCI

Glycerin, Sodium Lauroyl Methyl Isethionate, Aqua/Water/Eau, Sodium Cocoyl Isethionate, Glyceryl Stearate SE, Brassica Alcohol, Parfum/Fragrance, Cocos Nucifera (Coconut) Oil, Plukenetia Volubilis Seed Oil, Salvia Hispanica Seed Oil, Olea Europaea (Olive) Fruit Oil, Brassicyl Valinate Esylate, Hydrogenated Olive Oil, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Sodium Stearoyl Glutamate, Citric Acid, Glyceryl Laurate, Benzyl Alcohol, Olea Europaea (Olive) Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Beta-Sitosterol, Squalene, Tetramethyl Acetyloctahydronaphthalenes, Vanillin.

Ingredient information is subject to change. To ensure you have the most up-to-date and accurate list, always consult the product packaging you receive.

Step 1

Take a small amount of Pure Mild Shampoo (the bamboo spatula makes dosing easy)

Step 2

Rub it between wet hands with a little water and apply to wet hair

Step 3

Rinse thoroughly