About Insight Professional UK: Your Questions Answered
Insight Professional is an Italian professional haircare brand. Every product is vegan and cruelty-free, made in Italy with organic plant extracts, and used and sold by more than 350 salons across the UK. In the UK, Insight Professional is distributed by Fusion Professional Ltd, based in Welwyn Garden City, Hertfordshire.
Insight Professional at a glance
- Brand: Insight Professional, Italian professional haircare
- Made in: Italy
- Vegan: every product is certified vegan by VeganOK (company ID 0826), with 320 products on its public register
- Cruelty-free: yes
- UK salons: used and sold by more than 350 salons
- Awards: 17 Hair Magazine HAIR Awards since 2018, with wins every year from 2022 to 2025. See the winners
- UK distributor: Fusion Professional Ltd, Unit 6 Mallow Park, Watchmead, Welwyn Garden City, AL7 1GX
- Education: salon training led by Lorraine Matic, Head of Insight UK Education, at our academy in Welwyn Garden City
Frequently asked questions
Where can I buy genuine Insight hair products online?
Buy direct from Insight Professional UK at insightprofessional.co.uk, from our official TikTok Shop, or from one of the 350+ UK salons that stock Insight. Insight Professional UK does not sell on Amazon. If you buy elsewhere, we can't guarantee the product is genuine, in date or stored correctly.
What is Insight Professional?
An Italian professional haircare brand made for salons, with vegan formulas built around organic plant extracts. The range covers shampoos, conditioners, masks, scalp care, styling and professional hair colour.
How are Insight shampoos different from regular shampoos?
- Made for a specific need: each range targets one concern, such as dry hair, frizz, colour care, oily scalp, dandruff or a sensitive scalp, rather than one formula for everyone. Are salon shampoos worth it?
- Vegan: every product is certified vegan by VeganOK.
- Organic plant extracts: each range is built around organic botanical extracts, such as oat in Nourishing or quince and pumpkin in Sensitive.
- Gentler cleansers: many of our shampoos are sulphate-free. See the sulphate-free range.
- Professional: the same formulas salons use, with salon education behind them.
Is Insight Professional vegan and cruelty-free?
Yes. Every product is certified vegan by VeganOK and is cruelty-free. See our certifications.
Where are Insight products made?
In Italy.
Can Insight help with dandruff?
Yes. Purifying Shampoo has tested efficacy against dandruff, and the leave-on Purifying Scalp Treatment helps minimise visible dandruff. See the anti-dandruff range.
Can Insight help with hair loss?
No shampoo can treat hair loss. Our Densifying range is made for weak, fragile hair and helps strengthen it, and our scalp care keeps the scalp clean and comfortable. If you're losing hair, speak to your GP or a trichologist first.
Is Insight sustainable?
We use vegan formulas and glass and aluminium packaging. Read about our packaging and sustainability.
Why do Insight products cost the same online as in salons?
Insight sets one recommended retail price, so you pay the same online as in your salon.
I'm a hairdresser. How do I stock Insight?
Email sales@insightprofessional.co.uk or call 0800 158 8009 to open a trade account.
Which Insight product should I start with?
Start with your main concern: dry hair, frizz, coloured hair, blonde, curls, oily scalp or sensitive scalp. Our best-known salon product is Liquid Crystals, which won Best Serum at the HAIR Awards 2022.
How do I contact Insight Professional UK?
Customer and trade enquiries: sales@insightprofessional.co.uk or 0800 158 8009. Press: press room.