Lightened, highlighted and natural blonde can turn yellow or brassy between salon visits. Our toning formulas neutralise unwanted warm tones as you wash: the violet-pigmented Cold Reflections Brightening Shampoo (Best Purple Shampoo, HAIR Awards 2023), its nourishing toning mask, and the mild Anti-Yellow Shampoo for white, grey or blonde hair.

All vegan, cruelty-free and made in Italy.

Frequently asked questions

Can purple shampoo turn hair purple?
On very light, grey or porous hair it can leave a lilac tint, so rinse promptly.

Should I use purple shampoo or anti-yellow shampoo?
Cold Reflections suits natural, highlighted and bleached blonde. Anti-Yellow Shampoo is a milder option for white, grey or blonde hair.