At Insight Professional, we don't chase trophies — we make vegan, cruelty-free haircare in Italy, formulated with botanically derived ingredients and built to perform on real salon floors. So when the industry keeps recognising our products year after year, we can't help feeling proud. And we owe a huge thank-you to the salons and stylists who put Insight to work every single day — these wins are really yours.
Over the last few years we've collected a run of awards in the Hair Magazine Hot 100 (the professional 'Go Pro' category), spanning serums, smoothing, colour, curls, afro haircare, styling and more. Here's the roll of honour, year by year, with links to shop the winners.
The one our salons reach for most: Liquid Crystals
If one product sums us up, it's Liquid Crystals. It's our number one best-selling product in salons — a lightweight finishing serum loved for the glossy, healthy-looking shine it gives, smoothing and taming frizz without weighing the hair down. It also took Best Serum at the 2022 Hair Magazine Hot 100, so it's a favourite with the judges as well as our stylists. If you only ever try one Insight product, make it this one.
2022
Where it began — our first Hot 100 wins:
- Best Serum — Liquid Crystals
- Best Shampoo & Conditioner for Smoothing & Straightening — Anti-Frizz Hydrating Shampoo & Conditioner
2023
A breakthrough year — six wins in a single Hot 100, with our Elasti-Curl range sweeping the afro and textured-hair categories:
- Best Purple Shampoo — Blonde Cold Reflections Brightening Shampoo
- Best Permanent Colour — Insight Incolor Hydra-Color Cream
- Best Afro Shampoo & Conditioner — Elasti-Curl Pure Mild Shampoo & Curly Hair Detangling Mask
- Best Afro Natural Hair Range — Elasti-Curl
- Best Afro Hair Oil — Elasti-Curl Bouncy Curls Hair Oil
- Best Afro Hair Mask — Elasti-Curl Curly Hair Detangling Mask
2024
Recognition right across the range, from hair-loss support to styling:
- Best Shampoo & Conditioner for Hair Loss — Densifying Fortifying Shampoo & Treatment
- Best Smoothing / Straightening Shampoo & Conditioner — Anti-Frizz Hydrating Shampoo & Conditioner (a repeat of its 2022 win)
- Best Defining Styler — Styling Elastic Molding Wax
2025
A year we're especially proud of — including a win for zero-plastic packaging, proof that doing right by the planet and performing on the shelf aren't a trade-off:
- Best Zero Plastic Shampoo & Conditioner — Nourishing Shampoo & Conditioner from the Dry Hair line
- Best Shampoo & Conditioner for Curls — Anti-Frizz Hydrating Shampoo & Conditioner
- Best Shampoo & Conditioner for Colour Care — Protective Shampoo & Conditioner from the Coloured Hair line
Every one of these is vegan, cruelty-free and made in Italy with botanically derived ingredients — the same standards across everything we make. Explore the award-winning ranges: Anti-Frizz, Elasti-Curl, Blonde, Densifying, Dry Hair and Coloured Hair.
What's next for Insight
Awards are wonderful, but what we're most excited about is what's coming next — because the range keeps growing. Recent launches include our Rebuild Replenishing Shampoo and Conditioner, a strengthening duo for hair that needs rebuilding, and our new Replenishing Thermal Care Hair Serum for thermal protection and shine. For stylists who love texture, there's the Texture Volumizing Powder for instant root lift — and we can't wait to see how they do when awards season comes back around.
And we haven't stopped at hair. Our Hydro-Grown Beauty line brings the same botanical, vegan thinking to body and skincare — from an energising body cleanser to a comforting hand cream. Same standards, a bigger idea of what conscious beauty can be.
To every salon, stylist and client who has championed Insight along the way — thank you. We're only just getting started.
About the author
Charlotte Read has spent six years in the hair industry with Insight Professional and holds a First Class BSc in Business Management and Marketing. She writes with reference to real salons across social media and the wider Insight community, and draws on the Insight office team, who between them bring over 100 years of combined experience on salon floors.
Where technical expertise is needed, Charlotte consults Lorraine Matic, Head of Insight UK Education, who brings over 38 years of global experience in colour, technique and hair science.