Hydrating Shampoo

A hydrating shampoo for dry, frizzy and unruly hair. It gently cleanses without stripping moisture — free from SLS and SLES — smoothing the cuticle so hair feels softer, looks shinier and is far easier to manage, even in humidity.

Formulated with moisturising Amaranth Extract, Linseed Extract and Cotton Seed Oil. Part of the Anti-Frizz range voted Best Smoothing & Straightening Shampoo & Conditioner in the Hair Magazine Hot 100 (Pro) in 2022 and 2024, and Best Shampoo & Conditioner for Curls in 2025.

For best results, follow with the Hydrating Hair Conditioner and use the Hydrating Hair Mask once or twice a week.


Size
£9.50

14 reviews
Shipping Available to United Kingdom Mainland.

Benefits: Emollient, detangling, moisturizing.

Ideal Product for: Dry, frizzy, unruly hair

Certifications

Key ingredients and INCI

The formula of Insight Hydrating Shampoo contains Organic Amaranth Extract, Organic Linseed Extract and Cottonseed Oil, which have strengthening and moisturizing properties.

MORE INFORMATION

Hydrating Shampoo helps control frizz and leaves hair smooth, shiny and easy to comb.

INCI

Aqua/Water/Eau, Sodium Coceth Sulfate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Amaranthus Caudatus Extract, Gossypium Herbaceum (Cotton) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Linum Usitatissimum (Linseed) Seed Extract, Parfum/Fragrance, Polyquaternium-10, Citric Acid,Sodium Chloride, Glycerin, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Tetramethyl Acetyloctahydronaphthalenes, Hexamethylindanopyran.

Ingredient information is subject to change. To ensure you have the most up-to-date and accurate list, always consult the product packaging you receive.

Step 1

Apply Hydrating Shampoo to damp hair

Step 2

Massage gently to work into a lather

Step 3

Rinse thoroughly

  • 5 stars: 11 (79%)
  • 4 stars: 3 (21%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
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Anonymous

Love this shampoo so much, have been using for over 2 years now! Never will I go back!

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Anonymous

My go to shampoo! I love this shampoo, it really helps to hydrate my frizzy hair and leaves is so soft and smooth after!

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Anonymous

I LOVE this shampoo. My hair tends to get really frizzy especially when it gets humid but this is a life changer. It makes my hair feel much smoother and more manageable. I also love how soft my hair feels after using it! Such a gorgeous shampoo, especially when my hair needs that little bit of extra help with the frizz.

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Anonymous

This is an update of my review, wow I can't believe how long this shampoo has lasted, I think i nought it in May and its now August and I still have half the bottle left. I was converted to the product before but I'm now a super fan

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Anonymous

Hadn't heard of Insight before I was them on social media and saw this won awards and I can szee why it did. I'll be using forever now

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Anonymous

Didn't believe a product could fix fizz, just thought thats ym hair and I live with it but its so much more controlled and tame.

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Anonymous

Great for frizz

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Anonymous

Got this as an xmas box thing and really love it, think it might be a bit out of my price range to buy myself thouhg, maybe I'll get another for xmas this year

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Anonymous

Love this product its so creamy and light but also so powderful

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Anonymous

Love it

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Anonymous

My hairdresser using this on me and i'm wondering if the product is exact to the one at the salons as its not as soft as when seh does it but also it might be the way she dries it?

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Anonymous

If you have wavy hair that goes super fluffy you need this

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Anonymous

Great for thick corse hair like mine that doesnt behave and is bad in humidity

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Anonymous

I will die on a hill for this range, 10/10, never going back