If Christmas is an occasion to shop and give gifts and to share time and celebrations with others, we cannot miss the opportunity given to us to reflect on the environmental impact of this time of year, in which over-packaging and consumerist shopping are concentrated to a great extent, leaving enormous quantities of waste to be disposed of on the planet.
According to the European Commission, textile pollution in the Old Continent is the fourth factor impacting the environment globally (after food, housing and mobility). And unfortunately only 1% of used textiles are recycled…
This is how mountains of fast fashion waste accumulate in poor countries around the world, such as Ghana, for example, sadly famous for its beaches covered in used clothes abandoned there to pollute the sea and the soil, up to over 2 meters deep!
The Once I was project by INsight is aimed at creating textile objects for everyday use, in the living room as in everyday life, obtained through the recycling of textile raw materials, coming from waste from the clothing industry or from actual discarded clothes that would otherwise be destined for landfill.
We recover them, transform them through design projects and reintroduce them into the market.
For this Christmas we present 2 passe-partout objects, both in post-consumer regenerated cotton and stylised by our internal designers:
Once I was – Tote Bag , versatile and roomy, unisex and essential, but fun, which in its previous life was a t-shirt or a pair of pyjamas.
Once I was – Pochette , which you can now take with you on trips or hang in the bathroom with your beauty haircare routine products inside, but which was once a fisherman's hat.
Our best advice for Christmas is therefore to give, in your consumer choices, a second life to as many raw materials as possible, so as to safeguard beauty in all its forms.
Beauty is a universal right , Happy Holidays from the INsight Professional team.