{"title":"Frizzy Hair","description":"\u003cp\u003eFrizz happens when dry hair loses moisture and its outer layer lifts. Start in the shower with the award-winning \u003ca href=\"\/collections\/anti-frizz\"\u003eAnti-Frizz\u003c\/a\u003e Hydrating Shampoo, Conditioner and Mask, then finish with styling that locks in moisture: \u003ca href=\"\/products\/liquid-crystals\"\u003eLiquid Crystals\u003c\/a\u003e, \u003ca href=\"\/products\/oil-non-oil\"\u003eOil Non Oil\u003c\/a\u003e and our curl creams and oils smooth flyaways for a glossy, controlled finish.\u003c\/p\u003e\u003cp\u003eAll vegan, cruelty-free and made in Italy.\u003c\/p\u003e","products":[{"product_id":"hair-repair-complex","title":"Hair Repair Complex","description":"\u003cdiv class=\"summary-content paragraph-m wordpress\"\u003e\n\u003cp\u003eSerum treatment that repairs the hair, making it smoother and more manageable. The formula helps seal split ends and protect the cuticle from humidity and atmospheric agents.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Insight Professional","offers":[{"title":"50ml","offer_id":42573898448965,"sku":"IST090","price":28.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IST090-INSIGHT-STYLING-COMPLESSO-RISTRUTTURANTE-50ml-1440x0-c-default_afbf59ec-ded8-45b4-b81e-19f3395be02b.webp?v=1742483066"},{"product_id":"shaping-cream","title":"Shaping Cream","description":"\u003cdiv class=\"summary-content paragraph-m wordpress\"\u003e\n\u003cp\u003eCream with a strong hold that shapes and controls curls, for a defined, lasting result. Recommended for use on medium and coarse wavy and curly hair, for a perfectly defined effect.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Insight Professional","offers":[{"title":"150ml","offer_id":42573898776645,"sku":"IST088-B","price":29.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/TU-IST088-A-INSIGHT-STYLING-CREMA-MODELLANTE-150ml-1440x0-c-default_2d42f8ad-c8cb-4e98-a530-464818abbe4d.webp?v=1742483073"},{"product_id":"liquid-crystals","title":"Liquid Crystals","description":"\u003cp\u003eInsight's award-winning \u003cstrong\u003eshine serum\u003c\/strong\u003e for a glossy, polished finish. A lightweight fluid that smooths frizz and flyaways, adds brilliant shine and helps keep ends looking healthy and intact — the perfect finishing touch after styling.\u003c\/p\u003e\n\u003cp\u003eEnriched with Organic Sesame and Linseed Oils for smoothing, nourishing and brightening, it boosts manageability without weighing hair down. Voted Best Serum in the Hair Magazine Hot 100 (Pro), 2022. Vegan and cruelty-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a few drops to damp or dry hair, spread evenly along the lengths and focus on the ends. Suitable for all hair types.\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"100ml","offer_id":42573898940485,"sku":"IST087","price":38.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IST087-INSIGHT-STYLING-CRISTALLI-LIQUIDI-100ml-1440x0-c-default_c733159b-e9c1-45c5-b762-66e6291c9ef8.webp?v=1742483075"},{"product_id":"oil-non-oil","title":"Oil Non Oil","description":"\u003cdiv class=\"summary-content paragraph-m wordpress\"\u003e\n\u003cp\u003eFluid with an oil-non-oil effect that shapes and defines the hair, for a natural, residue-free result. The formula has a lasting anti-frizz effect, without weighing down the hair and keeping it moisturized and shiny. Ideal for natural looks.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Insight Professional","offers":[{"title":"250ml","offer_id":42573899202629,"sku":"IST086","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IST086-INSIGHT-STYLING-OIL-NON-OIL-250ml-1440x0-c-default_2055b43d-6781-4a4a-af50-11fabb8c356a.webp?v=1742483077"},{"product_id":"illuminating-hair-oil-serum","title":"Illuminating Hair Oil-Serum","description":"\u003cp\u003eA versatile finishing oil-serum that adds brilliant shine, softness and elasticity to all hair types — especially waves, curls and coils. A few drops smooth the lengths and tame flyaways without greasiness, on damp or dry hair.\u003c\/p\u003e\n\u003cp\u003eA blend of \u003cstrong\u003eRice Bran, Sweet Almond and Argan Oils\u003c\/strong\u003e with Organic \u003cstrong\u003eCoconut, Chia and Sacha Inchi\u003c\/strong\u003e nourishes and protects the lengths and ends. \u003cstrong\u003eVegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"100ml","offer_id":42573901267013,"sku":"IEC689","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IEC689-INSIGHT-ELASTI-CURL-OLIO-SIERO-ILLUMINANTE-CAPELLI-100ml-1440x0-c-default_9235aece-dc78-4ae8-b075-893fe117f697.webp?v=1742483125"},{"product_id":"light-hold-fixative-hair-spray","title":"Light Hold Fixative Hair Spray","description":"\u003cp\u003eA light-hold finishing spray that defines and refreshes curls while protecting them from humidity — keeping waves and curls bouncy, touchable and frizz-free between washes, never stiff or sticky.\u003c\/p\u003e\n\u003cp\u003eOrganic \u003cstrong\u003eCoconut, Chia and Sacha Inchi Oils\u003c\/strong\u003e add moisture and shine as it holds. Suitable for all curl types. \u003cstrong\u003eVegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"150ml","offer_id":42573901398085,"sku":"IEC677","price":23.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IEC677-INSIGHT-ELASTI-CURL-SPRAY-FISSATIVO-CAPELLI-TENUTA-LEGGERA-150ml-1440x0-c-default_c264d44c-710d-4c8a-be76-4f926d490bf0.webp?v=1742483131"},{"product_id":"bouncy-curls-hair-oil","title":"Bouncy Curls Hair Oil","description":"\u003cp\u003eA lightweight, multi-use oil that brings shine, softness and bounce to wavy, curly and coily hair — without weighing it down or leaving it greasy. Use a few drops on the lengths to finish and seal in moisture, or as a pre-shampoo treatment for tighter, type 4 curls.\u003c\/p\u003e\n\u003cp\u003eA blend of Organic \u003cstrong\u003eCoconut, Chia and Sacha Inchi Oils\u003c\/strong\u003e with Sweet Almond, Linseed and Pomegranate nourishes and adds healthy-looking shine. Suitable for all curl types (2 to 4). \u003cstrong\u003eVegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWinner — Hair Magazine Hot 100 (Pro), Best Afro Hair Oil 2023.\u003c\/em\u003e\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"50ml","offer_id":42573901627461,"sku":"IEC489","price":24.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IEC489-INSIGHT-ELASTI-CURL-OLIO-ELASTICIZZANTE-CAPELLI-RICCI-50ml-1440x0-c-default_6c1310c1-2756-4d7b-b6b7-2e37b69f24ed.webp?v=1742483140"},{"product_id":"curls-defining-hair-cream","title":"Curls Defining Hair Cream","description":"\u003cp\u003eA curl-defining styling cream for wavy, curly and coily hair that shapes and defines curls while taming frizz — leaving them soft, bouncy and touchable, never crunchy. It holds curl definition even in humidity, so your shape lasts all day.\u003c\/p\u003e\n\u003cp\u003eEnriched with Organic \u003cstrong\u003eCoconut, Chia Seed and Sacha Inchi Oils\u003c\/strong\u003e plus Pomegranate and Rosehip, it moisturises as it styles. Suitable for all curl types (2 to 4), natural or permed. \u003cstrong\u003eVegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"250ml","offer_id":42573901660229,"sku":"IEC488","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IEC488-INSIGHT-ELASTI-CURL-CREMA-DEFINIZIONE-CAPELLI-RICCI-250ml-1440x0-c-default.webp?v=1742486512"},{"product_id":"melted-hydrating-hair-conditioner","title":"Melted Hydrating Hair Conditioner","description":"\u003cp\u003eA \u003cstrong\u003esulphate-free conditioner\u003c\/strong\u003e for dry, frizzy hair. Its concentrated, semi-solid melted texture detangles and smooths flyaways, restoring hydration so hair feels soft and looks glossy.\u003c\/p\u003e\n\u003cp\u003eThe compact, low-water formula lasts longer than a standard liquid conditioner and won't spill in a bag — made for travel and the gym. With pequi oil, cotton seed oil and linseed extract, plus humectant plant glycerin.\u003c\/p\u003e\n\u003cp\u003ePairs with the \u003ca href=\"https:\/\/insightprofessional.co.uk\/products\/melted-hydrating-shampoo\"\u003esulphate-free Melted Hydrating Shampoo\u003c\/a\u003e for a full sulphate-free routine.\u003c\/p\u003e\n\u003cp\u003eFree from sulphates, silicones and parabens — vegan and cruelty-free.\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"80ml","offer_id":42573906509893,"sku":"IAF421","price":22.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IAF421-INSIGHT-ANTI-FRIZZ-CONDIZIONANTE-FONDENTE-IDRATANTE-80ml-1440x0-c-default_ed98fe13-7e4a-4eb9-a6e2-34f59d37729e.webp?v=1742483158"},{"product_id":"melted-hydrating-shampoo","title":"Melted Hydrating Shampoo","description":"\u003cp\u003eA genuinely \u003cstrong\u003esulphate-free shampoo\u003c\/strong\u003e for dry, frizzy hair. Its concentrated, semi-solid melted texture is built on a gentle isethionate cleanser instead of sulphates — so it cleanses without stripping, smooths frizz and leaves hair soft and shiny.\u003c\/p\u003e\n\u003cp\u003eA little goes a long way: the compact, low-water formula lasts around twice as many washes as a standard liquid shampoo, and the semi-solid texture won't spill in a bag — ideal for travel and the gym. Made with pequi oil, cotton seed oil and linseed extract, plus humectant plant glycerin to draw in moisture.\u003c\/p\u003e\n\u003cp\u003ePair with the \u003ca href=\"https:\/\/insightprofessional.co.uk\/products\/melted-hydrating-hair-conditioner\"\u003eMelted Hydrating Conditioner\u003c\/a\u003e for the full routine.\u003c\/p\u003e\n\u003cp\u003eFree from sulphates, silicones and parabens — vegan and cruelty-free.\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"80ml","offer_id":42573906706501,"sku":"IAF420","price":22.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IAF420-INSIGHT-ANTI-FRIZZ-SHAMPOO-FONDENTE-IDRATANTE-80ml-1440x0-c-default_f7f444d2-2f7e-4a04-8dc2-642559c00fc6.webp?v=1742483160"},{"product_id":"hydrating-hair-mask","title":"Hydrating Hair Mask","description":"\u003cp\u003eAn intensive \u003cstrong\u003ehydrating hair mask\u003c\/strong\u003e and weekly frizz treatment for dry, unruly hair. It nourishes deep into the lengths and ends, smoothing the fibre to control frizz and leave hair soft, supple and shiny.\u003c\/p\u003e\n\u003cp\u003eMade with moisturising Amaranth Extract, Linseed Extract and Cotton Seed Oil. Use once or twice a week after the \u003ca href=\"https:\/\/insightprofessional.co.uk\/products\/hydrating-shampoo\"\u003eHydrating Shampoo\u003c\/a\u003e and \u003ca href=\"https:\/\/insightprofessional.co.uk\/products\/hydrating-hair-conditioner\"\u003eHydrating Hair Conditioner\u003c\/a\u003e for deeper conditioning.\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"75ml","offer_id":42573906903109,"sku":"IAF412","price":7.3,"currency_code":"GBP","in_stock":true},{"title":"200ml","offer_id":42573906935877,"sku":"IAF312-A","price":17.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/TU-IAF412-INSIGHT-ANTI-FRIZZ-MASCHERA-CAPELLI-IDRATANTE-75ml-1440x0-c-default_8cd322d1-6215-43ce-b00f-5a619e3f873c.webp?v=1742483166"},{"product_id":"hydrating-hair-conditioner","title":"Hydrating Hair Conditioner","description":"\u003cp\u003eA lightweight \u003cstrong\u003ehydrating conditioner\u003c\/strong\u003e for dry, frizzy hair. It detangles and smooths in minutes, taming dullness and flyaways to leave hair soft, glossy and easy to manage.\u003c\/p\u003e\n\u003cp\u003eMade with moisturising Amaranth Extract, Linseed Extract and Cotton Seed Oil. With the \u003ca href=\"https:\/\/insightprofessional.co.uk\/products\/hydrating-shampoo\"\u003eHydrating Shampoo\u003c\/a\u003e, it forms the duo voted Best Smoothing \u0026amp; Straightening Shampoo \u0026amp; Conditioner in the Hair Magazine Hot 100 (Pro) in 2022 and 2024, and Best Shampoo \u0026amp; Conditioner for Curls in 2025.\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"350ml","offer_id":42573907066949,"sku":"IAF311","price":24.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IAF311-INSIGHT-ANTI-FRIZZ-CONDIZIONANTE-CAPELLI-IDRATANTE-350ml-1440x0-c-default_5db27fc9-1ee9-4ae2-8dd8-be8c61439993.webp?v=1742483168"},{"product_id":"hydrating-shampoo","title":"Hydrating Shampoo","description":"\u003cp\u003eA \u003cstrong\u003ehydrating shampoo\u003c\/strong\u003e for dry, frizzy and unruly hair. It gently cleanses without stripping moisture — free from SLS and SLES — smoothing the cuticle so hair feels softer, looks shinier and is far easier to manage, even in humidity.\u003c\/p\u003e\n\u003cp\u003eFormulated with moisturising Amaranth Extract, Linseed Extract and Cotton Seed Oil. Part of the Anti-Frizz range voted Best Smoothing \u0026amp; Straightening Shampoo \u0026amp; Conditioner in the Hair Magazine Hot 100 (Pro) in 2022 and 2024, and Best Shampoo \u0026amp; Conditioner for Curls in 2025.\u003c\/p\u003e\n\u003cp\u003eFor best results, follow with the \u003ca href=\"https:\/\/insightprofessional.co.uk\/products\/hydrating-hair-conditioner\"\u003eHydrating Hair Conditioner\u003c\/a\u003e and use the \u003ca href=\"https:\/\/insightprofessional.co.uk\/products\/hydrating-hair-mask\"\u003eHydrating Hair Mask\u003c\/a\u003e once or twice a week.\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"100ml","offer_id":42573907329093,"sku":"IAF410","price":9.5,"currency_code":"GBP","in_stock":true},{"title":"350ml","offer_id":42573907361861,"sku":"IAF310","price":22.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IAF310-INSIGHT-ANTI-FRIZZ-SHAMPOO-IDRATANTE-350ml-1440x0-c-default_b5ba08ec-1981-47b5-8737-ccd370df7450.webp?v=1742483175"},{"product_id":"replenishing-thermal-care-hair-serum","title":"Replenishing Thermal Care Hair Serum","description":"\u003cp\u003eA lightweight leave-in \u003cstrong\u003eheat protection serum\u003c\/strong\u003e that shields the hair fibre from blow-dryers, straighteners and curling irons — up to 230°C — helping prevent the dehydration and fragility that heat styling causes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe shine is exceptional.\u003c\/strong\u003e Use it as the final step of the Rebuild routine for a mirror-like, glass-hair finish: reflective, smooth and glossy, even after heat styling.\u003c\/p\u003e\n\u003cp\u003eMade with phyto-keratin to reinforce weakened areas, pracaxi oil to help keep keratin intact, and Zhu Ling mushroom extract to help reduce protein loss and hold your style for longer. It coats hair in a weightless protective film — no residue, no heaviness — leaving it stronger, smoother, frizz-resistant and shiny.\u003c\/p\u003e\n\u003cp\u003eThe leave-in step of the Rebuild routine: apply to damp hair before styling, after the \u003ca href=\"https:\/\/insightprofessional.co.uk\/products\/rebuild-replenishing-shampoo\"\u003eReplenishing Shampoo\u003c\/a\u003e and \u003ca href=\"https:\/\/insightprofessional.co.uk\/products\/rebuild-replenishing-hair-conditioner\"\u003eReplenishing Conditioner\u003c\/a\u003e. Dermatologically tested, vegan and cruelty-free.\u003c\/p\u003e","brand":"Insight Professional","offers":[{"title":"Default Title","offer_id":45234774376517,"sku":"IRB313","price":25.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IRB313-INSIGHT_REBUILD_SIERO_RIGENERANTE_TERMOPROTETTIVO_CAPELLI_100ml.png?v=1789558674"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/collections\/Mask_Group_1_2x_2d460aaa-bcfa-4f11-aab1-0531fb2c10d1.png?v=1792873513","url":"https:\/\/insightprofessional.co.uk\/collections\/frizzy-hair.oembed","provider":"INSIGHT - Fusion Professional Ltd","version":"1.0","type":"link"}