{"title":"Brassy Blonde","description":"\u003cp\u003eLightened, highlighted and natural blonde can turn yellow or brassy between salon visits. Our toning formulas neutralise unwanted warm tones as you wash: the violet-pigmented \u003ca href=\"\/products\/cold-reflections-brightening-shampoo\"\u003eCold Reflections Brightening Shampoo\u003c\/a\u003e (Best Purple Shampoo, HAIR Awards 2023), its nourishing \u003ca href=\"\/products\/cold-reflections-hair-mask\"\u003etoning mask\u003c\/a\u003e, and the mild \u003ca href=\"\/products\/anti-yellow-shampoo\"\u003eAnti-Yellow Shampoo\u003c\/a\u003e for white, grey or blonde hair.\u003c\/p\u003e\u003cp\u003eAll vegan, cruelty-free and made in Italy.\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCan purple shampoo turn hair purple?\u003c\/strong\u003e\u003cbr\u003eOn very light, grey or porous hair it can leave a lilac tint, so rinse promptly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShould I use purple shampoo or anti-yellow shampoo?\u003c\/strong\u003e\u003cbr\u003e\u003ca href=\"\/products\/cold-reflections-brightening-shampoo\"\u003eCold Reflections\u003c\/a\u003e suits natural, highlighted and bleached blonde. \u003ca href=\"\/products\/anti-yellow-shampoo\"\u003eAnti-Yellow Shampoo\u003c\/a\u003e is a milder option for white, grey or blonde hair.\u003c\/p\u003e","products":[{"product_id":"anti-yellow-shampoo","title":"Anti-yellow Shampoo","description":"\u003cdiv class=\"summary-content paragraph-m wordpress\"\u003e\n\u003cp\u003e\u003cspan\u003eAnti-yellow Shampoo, specifically for color maintenance on white, gray or blonde hair. Mild cleanser that helps tone down undesired yellow reflections, while reviving cool reflections.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Insight Professional","offers":[{"title":"350ml","offer_id":42573896319045,"sku":"INC310","price":30.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-INC310-INSIGHT-INCOLOR-SHAMPOO-ANTIGIALLO-350ml-1440x0-c-default_9cb3734b-21c1-48b9-8099-f31094e60801.webp?v=1742483052"},{"product_id":"cold-reflections-hair-mask","title":"Cold Reflections Hair Mask","description":"\u003cdiv class=\"summary-content paragraph-m wordpress\"\u003e\n\u003cp\u003eA nourishing, hydrating toning mask for natural and bleached blonde hair. Violet pigment helps counteract yellow and orange tones, while the rich conditioning formula smooths and softens lengths left dry by lightening, leaving blonde brighter, cooler and glossier.\u003c\/p\u003e\n\u003cp\u003eMade with chestnut, oat and chamomile extracts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, apply evenly to towel-dried lengths, leave for a few minutes, then rinse thoroughly. On very light, grey or porous hair, shorten the time to avoid a lilac tint. Ideal after the Cold Reflections Brightening Shampoo, or with any Insight shampoo.\u003c\/p\u003e\n\u003cp\u003eVegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Insight Professional","offers":[{"title":"200ml","offer_id":42573905002565,"sku":"IBL312-A","price":25.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/TU-IBL312-A-INSIGHT-BLONDE-MASCHERA-CAPELLI-PER-RIFLESSI-FREDDI-200ml-1440x0-c-default_c7a7d1a8-45f4-475a-97ea-99aaa8b2f702.webp?v=1742483144"},{"product_id":"cold-reflections-brightening-shampoo","title":"Cold Reflections Brightening Shampoo","description":"\u003cdiv class=\"summary-content paragraph-m wordpress\"\u003e\n\u003cp\u003eA brightening toning shampoo for natural, highlighted and bleached blonde hair. Its violet pigment helps neutralise unwanted yellow and brassy orange tones as it cleanses, keeping blonde looking cool, bright and fresh between salon visits.\u003c\/p\u003e\n\u003cp\u003eMade with organic chestnut extract, plus oat and chamomile extracts that help condition the hair and boost shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair, massage into a lather and rinse thoroughly. On very light, grey or porous hair, rinse promptly to avoid a lilac tint. Follow with the Cold Reflections Hair Mask for extra toning and softness.\u003c\/p\u003e\n\u003cp\u003eVegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Insight Professional","offers":[{"title":"350ml","offer_id":42573905133637,"sku":"IBL310","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/files\/ET-IBL310-INSIGHT-BLONDE-SHAMPOO-ILLUMINANTE-PER-RIFLESSI-FREDDI-350ml-1440x0-c-default_fd13c66b-ad6a-44dd-9361-29e335babdc4.webp?v=1742483146"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2135\/9941\/collections\/Mask_Group_3_2x_d2701c61-7628-45d7-997c-b39740cb073e.png?v=1792873505","url":"https:\/\/insightprofessional.co.uk\/collections\/brassy-blonde.oembed","provider":"INSIGHT - Fusion Professional Ltd","version":"1.0","type":"link"}